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Seo techniques can be classified into two broad search engines categories techniques that search engines recommend as part of good design, and those techniques that search engines do not agree. Search engines try to minimize their effect, including spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, either as white hat seo or blackhat seo. White hat tends to produce results that last a long time, while blackhat anticipate that their sites may eventually ban temporarily or permanently once the search engines discover what they do. An seo technique is considered white hat if it conforms to the guidelines Small business seo packages of search engines and involves no deception. For caregilile search engines are not written as a series of rules or commandments, this is an important distinction to note. White hat seo is not just about following guidelines, but is about ensuring that a website content will be indexed by the search engine, generally summed up as Small business seo packages creating content for users, not for search engines, and then by doing that content easily accessible to the spiders, rather than trying not to touch professional seo services company algorithm for purpose. White hat seo is in many ways similar to web development that promotes accessibility, although the two are not identical. Blackhat seo's try improving ranking in ways that are disapproved of by the search engines, or involve deception. Blackhat uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned offscreen.

Another method shows a different page depending on front page requested by a human visitor or a search engine, a technique known as cloaking cloaking. Another category is sometimes used grayhat seo. This is an approach between blackhat seo and white hat seo, in which case the methods used avoid the site to be penalized however do not act to produce the best content for users rather concentrated in entirely on improving the search engine's ranking. Search engines may penalize sites they discover using blackhat methods, either by reducing their rankings or eliminating their listings from their databases or altogether. Such penalties can be applied either automatically by the search engines algorithms or by manual examination of the site.

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An example was the february google removal of both bmw germany and ricoh germany for use of deceptive practices. Both companies, however, quickly apologized, repairing the offending pages, and were restored to the list of search google.motoarele gather websites, ranging from one page to another incredibly fast. They make copies of pages that are stored in what is called an index, which is like a massive book of the web. When a user searches, the search engine browse through this great book, find all relevant pages and then choose what he thinks is best to look first. To be found, will be in the book. To be in the book will be assembled. Most sites, in general, have no problem crawling, but there are things that can cause problems. For example, javascript or see more flash can hide potential links; which makes the pages these links lead concealment of search engines. Each site is run a crawl budget, an amount of about of time or pages that a search engine it will gather every day, depending on the relative confidence and authority of a site. Larger sites may try to improve their efficiency crawl to ensure that important pages are added often. Using robots.txt, the internal structure of links and announcing special search engines to gather not specifically defined pages with url parameters can improve the efficiency of crawl. In addition, it is better to use sitemaps, html and xml, to Small business seo packages facilitate the search engines crawl the site.